A video that tells your story
There are countless ways to put your business on the map through online strategies. Making a corporate video is one of them, and offers the chance to show in a unique and creative way what your company stands for and what message you want to spread.
As corporate videos become increasingly popular among consumers and businesses, competition is also steadily increasing. That’s why it’s extra important that your video can grab and hold the attention of potential customers.
Brainstorm with us about your corporate video
Learn what online videos can do for you
What is video marketing?
Video marketing is the creation and use of videos intended to promote your business and its products and/or services. Through movies you let (potential) customers get acquainted with everything your company has to offer by informing and enthusing them. Good video marketing is therefore tailored to your target audience and the message you want to convey as a company.
Why a corporate video?
The time people spend online has been increasing at a rapid pace for a number of years now. Of this time, a significant portion is spent watching videos. You can capitalize on this by making a catchy corporate video yourself and thus reach your target group. The more people who watch your video, the greater your reach becomes.
The ultimate goal, of course, is to generate traffic that will generate (the likelihood of) more leads and conversions. Although a larger reach can have many indirect positive effects, it is of course nice to know what a corporate video can bring you directly. For example, 84% of viewers have purchased something as a result of an online video. As a direct result, 78% of marketers see an increase in sales as a result of a company video. Reason enough to start working with this form of video marketing yourself.
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Visual storytelling for your message
Company and Brand Value
Thanks to the personal narrative and the emotions that are evoked, corporate videos can contribute to the trust of your customers. This is very important for developing and maintaining a lasting relationship, which in turn creates more business value and/or brand value.
Visual storytelling in a corporate video
What is the added value of a corporate video if you already use texts and images? Research shows that people remember information better when it is presented as a story. In addition, there are several ways to convey emotion through your video, which in turn will make your message come across even better.
Especially when it comes to sharing your company’s vision and mission, making a corporate video is extremely suitable. This way you can convey your story in a personal way to make it clear to the visitor what it is that makes your company so special. Actually, a corporate video is a kind of business card that is not only fun to watch, but also is shared faster than static content.
We are very excited about the current collaboration with Moonwake, who are specialists in visual storytelling videos. Thanks to their knowledge and experience, Moonwake knows how to translate your mission into a catchy corporate video.
Customised corporate video
It is important to know who you are making the video for so you can tailor the content accordingly. So ask yourself who your target audience is and what you want to achieve with your corporate video. For example, some videos are only meant to inform customers while others (also) contain a specific call-to-action (CTA), which can provide more leads.
Please do not hesitate to contact us
if you need help with creating a corporate video strategy or want to know more about all the (other) benefits of video marketing.
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