How to create a knowledge base?

A knowledge base can provide added value in many different ways. It creates a place where customers can find answers to their questions almost immediately, in a conveniently arranged manner. A knowledge base can also be used internally, for example by a customer service or IT department. In this article we tell you all about creating a knowledge base.

What is a knowledge base?

In simple terms, by using a knowledge base you ensure that your knowledge is arranged in a database. By means of classification the different subjects are sorted and placed in the right category. This is like sorting different subjects based on similarity in properties. When putting together a knowledge base, it is important that you pay close attention to how the information is arranged, and that the knowledge base is then also optimized to find the right results in a search engine.

Why a knowledge base?

For example, a knowledge base can be very beneficial to pharmacies, libraries, and any other institution where information needs to be arranged thematically. Putting information in a knowledge base also makes it easier to refer to certain information. With the help of internal links you can easily link back to previously written articles, or information provided in the past. This not only makes it easier to find information, it also makes you rank higher in search engine results. This process is called search engine optimization (SEO)

How do you start creating a knowledge base?

Before you start creating your knowledge base, it’s important to think about the purpose of the knowledge base and the target audience you want to reach. This is decisive for the design and setting up of the knowledge base. The next step is to determine the different topics you want to use. Make a list of the main categories you are going to use for classifying the information. If you have a lot of information per main category, you can also subdivide the main categories into further subcategories. This layout gives you all the information in one place.

Search engine optimization of a knowledge base

After you have determined the structure of the knowledge base you still need to optimize it for search engines. You do this by regularly adding new information, in this case articles or messages. Make sure the information you provide is of real value to the target audience. Search engines take the quality of the written text into account when offering results.

By using internal links, you can point to pages that fall under a different category, but are still relevant to the topic. This helps Google determine the quality of the text, and how the page links to other text.

It is also important to consider the search terms you use with the article. You can look at the search volume for these keywords to determine how well articles in your knowledge base can be found in a search engine.

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