Linkbuilding software: what is it and what can I do with it?

If you want to choose the most suitable Link Building Software, you must first know what you need to do with it. In this article we will explain what to look out for and why you need certain functionalities.

What is Linkbuilding Software?

Link building is a crucial part of SEO. The references from external websites to your website will increase your DA (Domain Authority). With a higher DA, all your content scores higher on Google.

Because Link building is part of a good SEO strategy, there are many features in the most popular SEO software. Real dedicated Link building software packages do not exist yet.

What should my SEO software package be able to do?

To be useful for link building, it is important that your SEO software package has the following functionalities:

  • Overviews of the existing backlinks on a domain
  • Overviews of broken links
  • Analysis tools for the value of potential backlinks
  • Competitive Analysis
  • DA checker (preferably several domains at once)
  • Internal link structure checker

Why is this important?

First of all, existing backlinks are the low hanging fruit. As your domain has undergone changes, URLs may change. This creates broken links.

Broken links

Broken links can often be easily fixed. You first have the option to approach the external website, and ask them if they could change their hyperlink.

linkbuilding software broken link

If this is not possible, you might consider changing your url structure.

Always consider whether the backlink is so valuable that it comes at the expense of your URL structure.

Potential links & competition

It is also useful to be able to check how valuable potential links are. Blogging sites, home page websites or online magazines sometimes charge high amounts for their guest blogs. Of course, you have to be able to appreciate this.

It is also valuable to see what the competition is doing on certain keywords. This will give you a better idea of the keywords that could use some extra attention in the form of a strong backlink.

DA & Internal Link Structure Checker

The Domain Authority of yourself and the website that link to you can change over time. It is good to be able to check this in real time and preferably also to track it. This allows you to better see what the latest Google update has implications for your SEO strategy.

The internal link structure is also very important for this. So look for software that gives you insights into this as well.

Ecoteers Link Building

Do you need help arranging Link Building yourself or would you rather outsource Link Building? Check out our Link Building page or contact us.

Want to know what we can do for you?