De Buren is the market leader in unmanned collection points in the entire Benelux. (In Belgium and Luxembourg they are also known as Cubee). With more than 250 pickup points in stores, neighborhoods, at work or on the go, Neighbors’ pickup points are indispensable to many people.
Sustainable parcel points
These parcel lockers not only make life easier for companies and consumers, but also contribute to a more sustainable society. Thanks to the dynamic team at the Neighbours, their services are quick and easy, sustainable and environmentally friendly.
Thanks to the Neighbours, parcels from different logistics partners can be delivered and collected at the same location. Delivery drivers need to drive fewer kilometres when they can use a De Buren pick-up point.
By bundling these packages, the Buren contributes to reducing CO2 emissions.
What has Ecoteers been able to do for the Neighbors?
Despite the fact that the product of the Buren sells itself, the online findability still left something to be desired. The need arose for a new website that would be easier to find online and would provide a higher conversion ratio.
Ecoteers, together with de Buren, has extensively looked into which website and content best suits the different target groups of de Buren. A distinction was made between different sectors, and a separate landing page was created for each.
See the result here:
What have we already achieved together?
This led to a complete overhaul and redesign of the Buren website. Potential customers from the various target groups arrive at pages specially designed for them, where they can immediately find all useful information. Also, each potential customer group is brought to the website with targeted keywords.
The Neighbors website now also has a handy, built-in tool to see the various branches on a map. Through a blog, which is regularly updated with interesting articles and news items, not only the online findability improves. These also increase the conversion rate of the visitors on the website.